A step-by-step guide to Google AdWords success, this course starts with the basics; what Google AdWords is, how the advertising networks work and the factors that result in your adverts being displayed to the right audiences, at the right time.
With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how to:
- Identify the most profitable keywords in your market
- Limit wasted clicks with carefully chosen negative keywords
- Structure your Adwords campaigns properly to ensure high ad rank and quality scores
- Boost advert performance with dynamic content
At the end of this section, you will have both - a plan and the tools ready to start developing your first optimized campaign.
Once built, the campaigns will need calibrating and precise target to ensure your adverts are only served to audiences with a high chance of engaging with your business. These steps include:
- Targeting specific geographic locations
- Serving your adverts at the optimal times of the day
- Marketing to previous visitors to your website with remarketing
- Testing ads and landing pages with A:B split testing
- Boosting your ads performance and ROI with campaign optimization
This course will give you and your business a comprehensive step-by-step guide to getting most out of Google AdWords. Whether you want to train yourself and your staff or simply have a reference, you can use this course anytime to help you get better results on advertising.
Over 29 Lectures and 2.5 Hours of Content
What’s in the Course?
- Expertly research the most profitable keywords in your industry
- Develop AdWords campaigns to a professional standard, that focuses on helping you meet specific, measurable commercial goals for your business
- Develop AdWords campaigns that are structured properly, have high quality scores and ultimately give your business a competitive advantage over other advertisers
- Use the full range of tools available to manage and optimize your campaigns, driving up your return on investment each month
- Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads
- Use your new knowledge to take control over your PPC marketing, maximizing your businesses chances of success
- Credit your account with a free £75 voucher, to help launch your brand new optimized AdWords campaigns
- Use the lecture as a ‘handbook for AdWords’ within your business, refer back to it whenever you need it
Language of instruction: English